‘It’s What I Do’

This close reading of the public persona outlines how high-profile war photojournalist Lynsey Addario articulated ‘it’s what I do’ in her Instagram account construed as an ongoing digital memoir. Addario’s profile and formal journalistic memoir, It’s What Do: A Photographer’s Life Love War (2015), are fluid continuums different forms features that support, authenticate, promote work persona, using various visual literary techniques to articulate do’. Through self-life-writing, blurs distinction between private incorporates personal life into work. The strategies common autobiographical journalism, celebrity culture substantiate, brand. Yet, complicating professional with intimate performances does not happen without critical concerns such intimisation celebritisation conflict photojournalism. Findings shed light on photojournalism through personalised, visual, branded auto/biographical content Instagram.